The art deco style in graphic design is characterized by its use of geometric shapes, bold colors, and strong lines. This style is often seen as a reaction to the more organic forms of art nouveau. Art deco graphic design is often considered to be a modernist style, as it focuses on simplicity and functionality.
Art Deco Graphic Design Characteristics
Art Deco, or Deco, is a style of visual arts, architecture and design that first appeared in France just before World War I. Art Deco influenced the design of buildings, furniture, jewelry, fashion, cars, movie theaters, trains, ocean liners, and everyday objects such as radios and vacuum cleaners. It was a major style in Europe and America between the two world wars and its popularity continued in the post-war years, particularly in the 1950s.
The term “art deco” was first used in 1925, although the style had already been in existence for some years. It is derived from the name of an art fair, the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925. The term “decorative arts” is used in contrast to “fine arts”, such as painting, sculpture, or printmaking.
The style is often characterized by rich colors, bold geometric shapes, and lavish ornamentation. The art deco style is often associated with luxury and glamour.
Art deco graphic design is characterized by clean lines, often with a strong geometric component; a limited color palette, often with strong contrasts; and a focus on ornamental details. Deco graphic designers often used stylized motifs inspired by nature, such as sunbursts, flowers, and animals.
Some of the most iconic examples of art deco graphic design include the posters of French artist, Jean Dupas and the work of British design duo, Beggarstaff Brothers.
The Origins of Art Deco Graphic Design
Art deco graphic design is often thought to have originated in the 1920s, but the style actually has its roots in the late 19th century. In the 1890s, a group of artists known as the Nabis (from the Hebrew word for “prophet”) began experimenting with bold, geometric patterns and flat, vibrant colors. This style, which was influenced by both Japanese woodblock prints and the work of French post-Impressionist Paul Cézanne, was called “decorative painting” or “stylized painting.”
The Nabis were not only painters; they also designed furniture, wallpaper, and other household objects. Their work was very popular in France, and it soon began to influence graphic design as well. In the early 1900s, French graphic designers such as Henri de Toulouse-Lautrec and Georges Barbier began incorporating Nabi-style elements into their own work.
During the 1920s, art deco graphic design reached its height of popularity. The style was used in a wide range of applications, from advertisements and magazine covers to architecture and interior design. Art deco was characterized by its use of geometric shapes, bold colors, and luxurious materials such as glass, metal, and mirror.
The art deco style fell out of favor in the 1930s, but it has experienced a resurgence in recent years. Today, art deco graphic design is once again being used in a variety of ways, from website design and branding to product packaging and fashion.
The Evolution of Art Deco Graphic Design
Art Deco graphic design is characterized by its use of bold, geometric shapes and patterns, as well as its use of bright, vibrant colors. The style is also known for its use of symmetry and balance, as well as its focus on simplicity and functionality.
Art Deco first emerged in the early 1900s, and was originally known as “Style Moderne.” The style was popularized in France, and quickly spread to other European countries and the United States.
Art Deco reached the peak of its popularity in the 1920s and 1930s. During this time, the style was used extensively in architecture, interior design, and, of course, graphic design.
Some of the most iconic examples of Art Deco graphic design include the work of French graphic designer, Jean Carlu. Carlu’s work is characterized by its use of strong geometric shapes and patterns, as well as its use of bright, vibrant colors.
Other notable Art Deco graphic designers include A.M. Cassandre, who was responsible for designing some of the most famous Art Deco posters, and Lester Beall, who was one of the first American graphic designers to embrace the style.
Today, Art Deco graphic design is experiencing a resurgence in popularity. Thanks to its bold, geometric shapes and patterns, as well as its use of bright, vibrant colors, the style is once again becoming popular with graphic designers and consumers alike.
The Influence of Art Deco Graphic Design
Art Deco was a popular design style in the 1920s and 1930s. It was characterized by its use of geometric shapes and bold colors. Art Deco graphic design was influenced by the Art Deco movement in architecture and interior design. Art Deco graphic designers used geometric shapes and bold colors to create dynamic and eye-catching designs.
Art Deco graphic design was used extensively in advertising and packaging in the 1920s and 1930s. Art Deco designers sought to create designs that were both modern and stylish. They often used geometric shapes and bold colors to create dynamic and eye-catching designs.
Many of the most iconic and well-known examples of Art Deco graphic design are from the period between the two World Wars. Examples include the posters of the French artist, A.M. Cassandre, and the work of the British graphic designer, Edward McKnight Kauffer.
Art Deco graphic design has had a lasting influence on graphic design. Many of the principles of Art Deco design, such as the use of geometric shapes and bold colors, are still used by graphic designers today.